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Black & White Campaign
HIGHLIGHTS
- Posted cover songs on Instagram, Facebook, and YouTube
- Sami focused on adding her own spin to each cover song to make it distinguishable with her style
- Quadrupled her Instagram followers to over 5,000
- Organically grew her YouTube subscribers and views
- Focused on getting more personal in captions to share and engage with fans more
- Focused on getting more personal in captions to share stories and engage with fans more
- Although this is a black and white campaign, I recently experimented with posting in color
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