MUSIYUA ALAMEEN

- Co-managed the Musiyua Alameen Instagram
- Rebranded Musiyua's Instagram page from scratch to establish his brand and aesthetic

- Created content posting schedules for posts and stories (recommended captions and modifications were made by the artist)
​- Edited and color-graded photos when necessary; compiled promo clips and pictures to advertise his new music videos
​- Managed and executed Instagram ads to direct traffic to YouTube and Spotify

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HIGHLIGHTS

- Digital Channel Optimization - Corrected metadata throughout YouTube channel and videos descriptions
​- Focused on promoting two of his music videos and new album
- Worked on connecting with audience more with behind the scenes content and personalizing captions
- Increased Instagram followers from 850 to over 1,100 within 3 weeks
​- Increased Spotify monthly listeners to over 15,000 when promoting current Spotify catalog and music video for "Storytime"
- Ran Instagram ad campaigns to increase Instagram engagement and organically increased YouTube subscribers and music video to over 500 views within 2 weeks
- Created specialized master links that contain links to DSP's and social channels
- Created artist Facebook page and made his YouTube channel an official artist channel