Sami Fong is a singer/songwriter, producer, and audio engineer based in California. She has been performing since the age of 10, where she began teaching herself guitar through YouTube. Within the first year of learning guitar, she was introduced to blues and classic rock by her cousin. This inspired her to keep performing and playing guitar. In 2012, she became more passionate about songwriting after listening to artists such as Ed Sheeran, Sara Bareilles, John Mayer, and Ryan Tedder. She began to write her own songs, which led to her interest in studio production when she recorded her debut single, "Planes in the Sky," in December of 2016. Since then, Sami has produced new originals and cover songs such as "18," "Lover," and "Lego House." In November of 2019, she released her debut EP, Sami Fong, featuring "Chapters" and "Runaway." Her latest single, "Perfect," was released on January 8, 2021.
As an entrepreneur, Sami specializes in digital marketing, publishing, and studio production. Her passion of blending the business and creative aspects of the music industry has influenced her to dive deeper into digital marketing and content creation within the entertainment and lifestyle industries. She is a graduate from the University of the Pacific's Conservatory of Music, where she earned a Bachelor of Music degree in Music Management/Business and minor in Jazz Studies - Guitar.
Sami is currently working at Sugo Music Group in their music publishing/licensing department and at Apple, where she analyzes data and works in 2D/3D environments. Working and developing relations with clients inspired her to create her own business, SFM Consulting, which is a multi-media marketing company that integrates digital strategies and campaigns for various artists, creators, and lifestyle brands. Guided by Sami's vision, SFM Consulting specializes in the music, entertainment, and lifestyle space to deliver innovative ideas and engage with global audiences. Throughout her industry experience, she has integrated social media and streaming marketing campaigns for her clients, which have led to significant increases in their social presence across all digital channels.
Previously, Sami was the Digital Marketing Manager at Indie Band Guru in New York. She has also interned at Unlimited Sounds Publishing & Distribution LLC and AMMO Artist Management (acquired by PEG Records), where she enhanced her publishing skills (compiling metadata for song registrations, obtaining mechanical licenses, processing royalty statements) and marketing (content strategy, digital channel optimization, and tracking analytics). Sami has worked with companies such as Unlimited Sounds Publishing & Distribution LLC as a Digital Marketing Specialist to help strategize and run social media ads for their clients. Her marketing career originally began as a Coordinator in the Sales & Marketing department at Pac Ave Records. Her team released a compilation benefit album, 'Rose Gold: Songs for Sonoma,' and executed a marketing campaign where the fundraising goal was surpassed by over 300%. 100% of the album contributions were donated to the Santa Rosa Junior College Fire Relief Fund, 501C3 non-profit agency. The fire relief fund directly benefited students who attend Santa Rosa Junior College and were affected by the fire. She also had the opportunity to work in A&R and the Business Affairs & Finance departments, where she managed an artist and obtained metadata and licenses for the album release.
As a recording studio engineer and producer, she was part of the team at the Owen Studio during her time at Pacific working on various projects from recording classical string quartets, jazz quintets, and acapella to rock bands and singer-songwriters. Sami worked on an acapella project with the Pacific Stocktones, where she produced, mixed, and co-engineered their single, "I Need Your Love" (released in September of 2019). She also worked on Issadora Ava's No One Belongs Here More Than You - EP, where she produced, mixed, and co-engineered all of the tracks. The EP was featured in Music Connection magazine and acknowledged by Grammy-recognized songwriter and producer, Cliff Goldmacher. In addition, Sami's projects with the Conservatory of Music via SFM Consulting include being the sound editor/mixer and video editor for UOP's alma mater song, "Pacific Hail" (shown at the University of the Pacific's 2020 Commencement) and video for President Emeritus, Don DeRosa (in collaboration with Pacific Alumni Association) at the Leading Voices Series. Her latest project will also be shown at the 2021 University of the Pacific Commencement.